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BondStreet Wealth Management

This is a forum to
submit questions to Brian Evans, owner and Wealth Manager of
BondStreet. Feel free to browse the questions and
answers to see if your topic has been discussed.
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If you have a query for Brian,
please submit it below. Let us know if we can post it
online for others to view, or if you’d prefer a private
reply.
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"What goes up must come down, so you'd better
diversify. This mantra makes sense, but few know
exactly what it means ― and fewer yet how to properly
put it to work. Learn your financial dashboard to
map out your asset allocation flight plan ― and
avoid an investment crash-and-burn."
Click here
to learn about Brian's contribution to Larstan's "The
Black Book™
on Personal Finance". |
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Question – What is Asset
Allocation?
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Brian Evans
– It can mean many
different levels of diversification. Most stock
brokers consider a 60/40 split between primarily large US
stock and bonds to be adequate diversification. I call
this asset allocation 101. The problem with this split
is the reliance on one major area of the market and the lack
of analysis as to whether these markets are overvalued or
not. In my book I talk about a way to limit risk and
increase positive exposure by buying underutilized and
undervalued areas of the market. With as few as 6
segments you can create excellent diversity and more
reliable returns. That’s essentially asset allocation
201. We use an even more advance strategy at
BondStreet that actively seeks out multiple undervalued
segments on an ongoing basis with regular re-balancing and
allocation.
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Q – Don’t Wealth Managers just
work in East Coast big city offices?
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BE
– In general that is
true, but I grew up on a farm in Mount Vernon, Washington
and just happen to have a talent for accounting and finance.
My office is located in little old Everett, Washington but I
have clients throughout the US who appreciate my holistic
approach to managing their financial matters. My
clients like that I am more focused on making their net
worth grow than on driving a fancy car or working in a big
city office. I’m responsible for people’s life savings
when I manage their investments, so I take that very
seriously.
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Q – Don’t Wealth Managers only
work with the super-rich?
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BE –
Not this Wealth Manager. Our average client is what
the papers call “the Millionaire Next Door”; people who work
and save their whole lives and know the value of a dollar.
They can’t risk their life savings on an investment scheme
or with an inexperienced stock broker. We have a low
minimum account size, so almost everyone can benefit from
our services. True, we have some very successful
clients that have us manage significant portfolios for them,
but we treat everyone with respect, regardless of account
size.
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Q – Why does there seem to be
a Financial Planner in every strip mall?
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BE –
Because Baby Boomers are starting to retire, there are going
to be trillions of assets newly available to be invested in
the next few years and a lot of people want to cash in on
that. Don’t be surprised if there are more stock
broker offices than Starbucks over the next few years.
Some national brand investment houses are flooding the
market with inexperienced financial planners who are hoping
to take advantage of this situation. The turn over
concerns me, and the mass market mentality isn’t very
appealing to sophisticated investors. Just because a
fast food place has 100,000 stores doesn’t make the burger
good. It’s just fast and cheap. That’s fine if
that’s what you want. In investing the fact that the
retail location is close to your home is no indication of
the quality of the money manager.
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Q – You don’t seem worried
about the competition.
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BE –
It’s rare to have a Registered
Investment Advisor that has the knowledge of a CPA firm and
the experience and skill of a Wealth Management firm all
wrapped up in one package, that charges low fees and caters
to the regular investors to boot! Once you take a good
look at us, the competition disappears.
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Q – Is there really a
difference between investment managers?
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BE –
The investment industry is no different that any other
industry; most of the companies are doing the same thing,
and a select few stand out from the pack. We chose to
be different. First we are not a broker-dealer, we
chose to be an Investment Advisor. That distinction is
huge. It means that we accept no commissions and we
have a fiduciary duty to do what is right for the client (a
stock broker does not). Second, I have been a CPA for
over 20 years, so I have more tax law and estate knowledge
than the typical financial planner. Third, we utilize
an Asset Allocation strategy that I created to make the most
of market opportunities with the least amount of risk.
Not to mention the people that work here – they are amazing
at taking care of our clients.
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Q – I’d really like to see
your returns though.
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BE -
When you come in for a consultation we can show you the past
performance of our model portfolios after we help you
determine which one fits your specific needs. That way
you will chose a suitable portfolio based on important
things like time horizon and risk tolerance.
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Q – Does being a CPA really
give you an advantage in investing?
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BE –
My investment strategy is based on the theory that all
businesses are in business to make a profit, pure and
simple. If a company isn’t profitable and doesn’t have
a strong chance of becoming profitable, we don’t want to own
it. I also factor in debt, price to earnings ratios,
and expected growth of earnings. By analyzing vast
reports, attending many national conferences and studying
the financial statement myself, I can draw my own
conclusions. The top money managers in the nation know
how to read profit and loss statements because it’s
important for us to know the health of a company, first
hand, before buying. I also use my CPA expertise to
guide clients through estate and income tax quandaries that
can rob people of a high percentage of their net worth.
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Q – I see all sorts of
designations like CFP, IAR, CPA… you’re a PFS?
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BE –
In the financial community there are a few key designations.
Stock Brokers take the Series 7 exam. Insurance Agents
take Life and Disability exams. Investment Advisor
Representatives (IAR) take the Series 65 exam.
Certified Financial Planners (CFP) take their exam.
Certified Public Accountants (CPA) take a 20 hour exam and
need ongoing continuing education credits. I decided
that I wanted to be certified in all of the above areas, so
I passed my CPA, the Series 7, the Insurance Exam, the
Series 65, then passed the Personal Financial Specialist
(PFS) exam. It was a lot of
work, a lot of classes and a lot of studying, but it
includes me in a select group of Personal Financial
Specialists.
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Q – I wish you could manage
the money in my 401(k) or my 403(b) too.
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BE –
In many cases we can. For a 403(b) – teachers,
hospital workers, state employees etc. – we are affiliated
with Fidelity. If you designate us as your money
manager on a form we provide we can change your account from
a static few choices to an actively managed, rebalanced,
allocated investment. For a 401(k) plan, we can manage
the entire company plan but we cannot manage an individual’s
account. For existing clients, we do however offer a
free review of your choices to help you build a model
portfolio.
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Q – What’s the catch?
How much do you charge? Are there hidden fees?
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BE –
We are here to make a living and provide high value to
clients. We have a low minimum – $200,000 per household. We
charge our annual management fee based on managed “Family
Assets”, so everyone in the family (kids, parents, brothers,
sisters) gets combined pricing – 1% from $200k to $1
million, .8% from $1-5 million and discounts for larger
accounts. We charge no front or back end sales loads
(commissions), we work to buy the lowest internal fee funds,
and we use no-load and load-waived mutual funds. We don’t
mark-up stock trades either, so you only pay the $9.95
-$19.95 trading fee the custodians charge if you have stocks
or exchange traded funds (ETF) in your portfolio.
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