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BondStreet Wealth Management

This is a forum to
submit questions to Brian Evans, owner and Wealth Manager of
BondStreet. Feel free to browse the questions and answers
to see if your topic has been discussed.
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If you have a
query for Brian, please submit it below. Let us know if we
can post it online for others to view, or if you’d prefer a
private reply.
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"What goes up must come
down, so you'd better diversify. This mantra makes
sense, but few know exactly what it means ― and fewer
yet how to properly put it to work. Learn your
financial dashboard to map out your asset allocation
flight plan ― and avoid an investment
crash-and-burn."
Click
here to learn about Brian's contribution to
Larstan's "The Black Book™
on Personal Finance". |
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Question – What is Asset
Allocation?
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Brian Evans
– It can mean many
different levels of diversification. Most stock brokers
consider a 60/40 split between primarily large US stock and
bonds to be adequate diversification. I call this asset
allocation 101. The problem with this split is the reliance
on one major area of the market and the lack of analysis as
to whether these markets are overvalued or not. In my book
I talk about a way to limit risk and increase positive
exposure by buying underutilized and undervalued areas of
the market. With as few as 6 segments you can create
excellent diversity and more reliable returns. That’s
essentially asset allocation 201. We use an even more
advance strategy at BondStreet that actively seeks out
multiple undervalued segments on an ongoing basis with
regular re-balancing and allocation.
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Q – Don’t Wealth Managers just
work in East Coast big city offices?
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BE
– In general that is
true, but I grew up on a farm in Mount Vernon, Washington
and just happen to have a talent for accounting and
finance. My office is located in little old Everett,
Washington but I have clients throughout the US who
appreciate my holistic approach to managing their financial
matters. My clients like that I am more focused on making
their net worth grow than on driving a fancy car or working
in a big city office. I’m responsible for people’s life
savings when I manage their investments, so I take that very
seriously.
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Q – Don’t Wealth Managers only
work with the super-rich?
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BE –
Not this Wealth Manager. Our average client is what the
papers call “the Millionaire Next Door”; people who work and
save their whole lives and know the value of a dollar. They
can’t risk their life savings on an investment scheme or
with an inexperienced stock broker. We have no minimum
account size, so everyone can benefit from our services.
True, we have some very successful clients that have us
manage significant portfolios for them, but we treat
everyone with respect, regardless of account size.
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Q – Why does there seem to be
a Financial Planner in every strip mall?
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BE –
Because Baby Boomers are starting to retire, there are going
to be trillions of assets newly available to be invested in
the next few years and a lot of people want to cash in on
that. Don’t be surprised if there are more stock broker
offices than Starbucks over the next few years. Some
national brand investment houses are flooding the market
with inexperienced financial planners who are hoping to take
advantage of this situation. The turn over concerns me, and
the mass market mentality isn’t very appealing to
sophisticated investors. Just because a fast food place has
100,000 stores doesn’t make the burger good. It’s just fast
and cheap. That’s fine if that’s what you want. In
investing the fact that the retail location is close to your
home is no indication of the quality of the money manager.
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Q – You don’t seem worried
about the competition.
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BE –
It’s rare to have a Registered
Investment Advisor that has the knowledge of a CPA firm and
the experience and skill of a Wealth Management firm all
wrapped up in one package, that charges low fees and caters
to the regular investors to boot! Once you take a good look
at us, the competition disappears.
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Q – Is there really a
difference between investment managers?
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BE –
The investment industry is no different that any other
industry; most of the companies are doing the same thing,
and a select few stand out from the pack. We chose to be
different. First we are not a broker-dealer, we chose to be
an Investment Advisor. That distinction is huge. It means
that we accept no commissions and we have a fiduciary duty
to do what is right for the client (a stock broker does
not). Second, I have been a CPA for over 20 years, so I
have more tax law and estate knowledge than the typical
financial planner. Third, we utilize an Asset Allocation
strategy that I created to make the most of market
opportunities with the least amount of risk. Not to mention
the people that work here – they are amazing at taking care
of our clients.
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Q –What are your returns
compared to everyone else?
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BE –
Our firm is registered with
the SEC and as such, they do not allow us to publish the
returns of portfolios. Past performance is no guarantee of
future earnings. I will tell you that my goal is to beat
the market every year. If the market is up, I want to be up
more, if the market is down, I want to be down less. Yes,
we have had noteworthy success in achieving significant
gains for our clients, but I’d rather have someone choose us
on the fundamental soundness of our long-term strategy.
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Q – I’d really like to see
your returns though.
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BE -
When you come in for a consultation we can show you the past
performance of our model portfolios after we help you
determine which one fits your specific needs. That way you
will chose a suitable portfolio based on important things
like time horizon and risk tolerance.
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Q – How does the growth of
China affect what you invest in?
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BE –
That’s a popular and important question in our global
economy. As a CPA, what makes me cautious about China is
the fact that they have not adopted generally accepted
accounting standards. A Chinese company could be profitable
or in trouble and we wouldn’t know for sure because we can’t
truly trust the books. We do know they are gobbling up
resources at an alarming pace. By investing in materials,
oil, natural resources, and in the surrounding countries
that sell to China, we can prosper as this trend continues.
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Q – Does being a CPA really
give you an advantage in investing?
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BE –
My investment strategy is based on the theory that all
businesses are in business to make a profit, pure and
simple. If a company isn’t profitable and doesn’t have a
strong chance of becoming profitable, we don’t want to own
it. I also factor in debt, price to earnings ratios, and
expected growth of earnings. By analyzing vast reports,
attending many national conferences and studying the
financial statement myself, I can draw my own conclusions.
The top money managers in the nation know how to read profit
and loss statements because it’s important for us to know
the health of a company, first hand, before buying. I also
use my CPA expertise to guide clients through estate and
income tax quandaries that can rob people of a high
percentage of their net worth.
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Q – I see all sorts of
designations like CFP, IAR, CPA… you’re a PFS?
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BE –
In the financial community there are a few key
designations. Stock Brokers take the Series 7 exam.
Insurance Agents take Life and Disability exams. Investment
Advisor Representatives (IAR) take the Series 65 exam.
Certified Financial Planners (CFP) take their exam.
Certified Public Accountants (CPA) take a 20 hour exam and
need ongoing continuing education credits. I decided that I
wanted to be certified in all of the above areas, so I
passed my CPA, the Series 7, the Insurance Exam, the Series
65, then passed the Personal Financial Specialist (PFS) exam
which combines them all. It was a lot of work, a lot of
classes and a lot of studying, but it includes me in a
select group of Personal Financial Specialists that only
number about 100 in the state of Washington.
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Q – I wish you could manage
the money in my 401(k) or my 403(b) too.
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BE –
In many cases we can. For a 403(b) – teachers, hospital
workers, state employees etc. – we are affiliated with
Fidelity. If you designate us as your money manager on a
form we provide (ask Gigi for it) we can change your account
from a static few choices to an actively managed,
rebalanced, allocated investment. For a 401(k) plan, we can
manage the entire company plan but we cannot manage an
individual’s account. For existing clients, we do however
offer a free review of your choices to help you build a
model portfolio.
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Q – What’s the catch? How
much do you charge? Are there hidden fees?
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BE –
We are here to make a living, not a killing. We charge our
annual management fee as follows: 1.25% on household managed
assets under $250k (minimum $400/year fee), 1% from $250k to
$1 million, .8% from $1-5 million and .6% above that. A
“household” includes all of your accounts with us, your kids
and your parents too, so everyone in the family can achieve
a lower management fee. We charge no front or back end sales
loads (commissions), we work to buy the lowest internal fee
funds, and we use no-load and load-waived mutual funds. We
don’t mark-up stock trades either, so you only pay the $9.95
-$19.95 trading fee the custodians charge if you have stocks
or exchange traded funds in your portfolio. We save you so
much in how we buy our securities that in many cases that
takes care of our fees right there. Really, all we have to
do is 1% better than how you’re currently doing and our fee
is covered.
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